Essential advice from the professionals, presented as simple numbered tips and illustrated with instructional imagesand inspiring photographs that will boost business for professionals and newcomers alike.
Essential advice from the professionals, presented as simple numbered tips and illustrated with instructional imagesand inspiring photographs that will boost business for professionals and newcomers alike.
Growing a successful photography business requires strong skills in marketing, accountancy, finance, sales, customer service, management and more. Drawing on the experience of professional photographers, Dorame offers readers insider tips on avoiding common pitfalls such as overspending. Included are many tips on how to achieve professional results without the use of expensive sets and equipment as well as advice on marketing and how to streamline the post-production process. Features: -Marketing tips that boost your exposure while saving you money -Simple ideas for designing your own backdrops - even if you're artistically challenged. -How to make the most of your studio's location. -Using blogs, social networking sites, and other internet resources to promote your business. -Avoiding costly mistakes that can ruin a small business. ILUSTRATIONS: 200 colour images
“"This guide . . . can help you save money, boost exposure, and find deals on studio equipment . . . includes a chapter on using free websites, blogs, and various other Internet resources."”
"Buy it, read it, apply it, and then read it again. Good stuff that is sure to help you as a photographer more than a new lens or camera body." --ronmart.blogspot.com
--"Shutterbug"
Karen Dorame is a trainer for Special Kids Photography, where she teaches numerous workshops for professional photographers. She is the author of "Photographing Children with Special Needs." She lives in Washington, Utah.
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