The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network by Michael Bhaskar, Paperback, 9780857281111 | Buy online at The Nile
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The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

Towards a Theory of Publishing from the Printing Press to the Digital Network

Author: Michael Bhaskar   Series: Anthem Publishing Studies

A ground-breaking study that demonstrates how publishing can survive and thrive in the digital age.

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

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Summary

A ground-breaking study that demonstrates how publishing can survive and thrive in the digital age.

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

Read more

Description

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Awards

Commended for IndieFab awards (Social Science) 2013

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Critic Reviews

“'[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. [...] Bhaskar's treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.' -Aaron McCollough, 'Journal of Electronic Publishing'”

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About the Author

Michael Bhaskar is a digital publisher, researcher and writer based in London.

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More on this Book

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Product Details

Publisher
Anthem Press
Published
1st October 2013
Pages
226
ISBN
9780857281111

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