Consumer Behaviour, 4th Edition by Rebekah Russell-Bennett, Paperback, 9781488616952 | Buy online at The Nile
Departments
 Free Returns*

Consumer Behaviour, 4th Edition

Buying, Having, Being

Author: Rebekah Russell-Bennett, Josephine Previte and Michael Solomon  

Paperback
ISBN / EAN: 9781488616952
This textbook is prescribed for the following courses:
MKT220 - Consumer Behaviour Charles Sturt University
MKTG201 - Consumer Behaviour Australian Catholic University
201082 - Customer Experience Fundamentals Western Sydney University
11178 - Consumer Behavior Ug/Pg University of Canberra
11420 - Consumer Behavior Ug/Pg University of Canberra
MKG210 - Consumer Behavior University of the Sunshine Coast
MKB2703 - Consumer Psychology Monash University
MKTG2501 - Consumer Behaviour University of Queensland
MRKT20055 - Science of Consumer Behaviour Central Queensland University
MARK217 - Consumer Behavior University of Wollongong
MPK713 - Consumer Behaviour Deakin University
MKTG2101 - Consumer Behavior University of Newcastle
AMB200 - Consumer Behaviour Queensland University of Technology
BS252 - Consumer Behaviour University of Notre Dame
MKT20025 - Consumer Behaviour Swinburne University
Use our Textbook Finder to find the rest of your Textbooks!
Save
12%
RRP $160.55
$141.28
Or pay later with
Check delivery options
Paperback

PRODUCT INFORMATION

Description

Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date content and providing a multi-perspective approach.

Readers are shown the complexity of consumer behaviour theory and are prompted to make sense of the concepts in the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

Samples

Download the detailed table of contents >

Preview sample pages from Consumer Behaviour >

Read more

Product Details

Publisher
Pearson Education (US) | Pearson
Published
25th September 2018
Edition
4th
ISBN
9781488616952

Returns

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.

Save
12%
RRP $160.55
$141.28
Or pay later with
Check delivery options
ISBN / EAN: 9781488616952
This textbook is prescribed for the following courses:
MKT220 - Consumer Behaviour Charles Sturt University
MKTG201 - Consumer Behaviour Australian Catholic University
201082 - Customer Experience Fundamentals Western Sydney University
11178 - Consumer Behavior Ug/Pg University of Canberra
11420 - Consumer Behavior Ug/Pg University of Canberra
MKG210 - Consumer Behavior University of the Sunshine Coast
MKB2703 - Consumer Psychology Monash University
MKTG2501 - Consumer Behaviour University of Queensland
MRKT20055 - Science of Consumer Behaviour Central Queensland University
MARK217 - Consumer Behavior University of Wollongong
MPK713 - Consumer Behaviour Deakin University
MKTG2101 - Consumer Behavior University of Newcastle
AMB200 - Consumer Behaviour Queensland University of Technology
BS252 - Consumer Behaviour University of Notre Dame
MKT20025 - Consumer Behaviour Swinburne University
Use our Textbook Finder to find the rest of your Textbooks!