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AS Communication and Culture

The Essential Introduction

Author: Peter Bennett and Jerry Slater   Series: Essentials

Paperback

Meeting GCE Communication and Culture Advanced Subsidiary specification, this title introduces students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam.

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Summary

Meeting GCE Communication and Culture Advanced Subsidiary specification, this title introduces students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam.

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Description

AS Communication and Culture: The Essential Introduction is fully revised for the current GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests.

Areas covered include:

  • an introduction to communication and culture
  • cultural and communication codes
  • semiotics, communication process and models
  • the individual and contemporary culture
  • cultural contexts and practices
  • how to do the coursework
  • how to do the exam
  • examples from advertising, fashion, music, magazines, body language, film and more.

AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

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Critic Reviews

“'The use of direct address, rhetorical questions and a chatty conversational tone, with lots of concrete, everyday examples will involve students in a way that more conventional Communication studies textbooks do not ... Your students will enjoy this more up-to-date approach.'”

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About the Author

Peter Bennett is Chief Examiner for GCE Communication and Culture, Senior Lecturer in the School of Education at the University of Wolverhampton, co-editor of Communication Studies: The Essential Resource (2003) and co-author of Framework Media: Channels (2003) and A2 Media Studies: The Essential Introduction (2005) Jerry Slater is Principal Examiner for GCE Communication & Culture, teacher at Colchester Sixth Form College and co-author of A2 Media Studies: The Essential Introduction (2005)

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Back Cover

AS Communication & Culture: The Essential Introduction is fully revised for the new 2008 GCE Communication and Culture Advanced Subsidiary specification with full colour throughout, over 120 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading communication texts and understanding the link between communication and culture, as well as taking students through the tasks expected of them to pass the AQA AS Communication and Culture exam. The book is supplemented with a website featuring additional activities and resources, quizzes and tests. Areas covered include: an introduction to communication and culture cultural and communication codes semiotics, communication process and models the individual and contemporary culture cultural contexts and practices how to do the coursework how to do the exam examples from advertising, fashion, music, magazines, body language, film and more AS Communication and Culture: The Essential Introduction clearly guides students through the course and gives them the tips they need to become proficient in understanding and deconstructing communication texts and everyday culture.

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Product Details

Publisher
Taylor & Francis Ltd | Routledge
Published
18th June 2008
Edition
3rd
Pages
352
ISBN
9780415455121

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$76.10
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