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Influence: The Psychology of Persuasion

Robert B. PhD Cialdini


  • Paperback
    $23.09
PUBLISHED: 31st January 2007
ISBN: 9780061241895
ANNOTATION:
"Influence," the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
Influence: The Psychology of Persuasion
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OTHER FORMATS:
  • Paperback
    $23.09
PUBLISHED: 31st January 2007
ISBN: 9780061241895
ANNOTATION:
"Influence," the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Annotation

"Influence," the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Publisher Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Author Biography

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Review

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Retailing This book will strike chords deep in the hearts and psyches of all of us. -- Best Sellers Magazine The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology

Product Details

Short Title
INFLUENCE REV/E
Pages
320
Edition Description
Revised
Series
Collins Business Essentials
Language
English
ISBN-10
006124189X
ISBN-13
9780061241895
Media
Book
Format
Paperback
Illustrations
Yes
Year
2007
Publication Date
2007-01-31
Subtitle
The Psychology of Persuasion
Country of Publication
United States
Author
Robert B. PhD Cialdini
Publisher
Collins Publishers
Residence
Phoenix, AZ, US