Strategic Planning for Public Relations, 5th Edition by Ronald D. Smith, Paperback, 9781138282063 | Buy online at The Nile
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Strategic Planning for Public Relations, 5th Edition

Author: Ronald D. Smith  

ISBN / EAN: 9781138282063
This textbook is prescribed for the following courses:
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Description

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.

The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world.

This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

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About the Author

Ronald D. Smith is Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He is an accredited member of the Public Relations Society of America.

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Product Details

Publisher
Taylor & Francis Ltd | Routledge
Published
6th July 2017
Edition
5th
Pages
540
ISBN
9781138282063

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Product Unavailable
ISBN / EAN: 9781138282063
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!