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Endorsed by celebrities and embraced by the middle classes, alternative medicine's appeal is based on the spurious rediscovery of ancient wisdom and the supposedly benign quality of nature. Surrounded by an aura of unquestioning respect and promoted through uncritical airtime and column inches, alternative medicine has become a lifestyle choice.
Alternative medicine is now used by one in three of us. In the UK we spend an estimated o4.5 billion a year on it and its practitioners are now insinuating themselves into the mainstream. There are methods based on ancient or far-eastern medicine, as well as ones invented in the nineteenth and twentieth centuries. Many are promoted as natural treatments. What they have in common is that there is no hard evidence that any of them work. reatments like homeopathy, acupuncture and chiropractic are widely available and considered reputable by many. Ever more bizarre therapies, from naturopathy to nutraceuticals, ear candling to ergogenics, are increasingly favoured. Endorsed by celebrities and embraced by the middle classes, alternative medicine s appeal is based on the spurious rediscovery of ancient wisdom and the supposedly benign quality of nature. Surrounded by an aura of unquestioning respect and promoted through uncritical airtime and column inches, alternative medicine has become a lifestyle choice. Its global market is predicted to be worth $5 trillion by 2050. uckers reveals how alternative medicine can jeopardise the health of those it claims to treat, leaches resources
Rose Shapiro has written for newspapers, magazines and medical journals including the Independent, the Observer, Time Out, Good Housekeeping and the Health Service Journal. She lives in Bristol.
"Recommended treatment: another dose of Shapiro" Daily Mail "If you already buy into CAM, Shapiro's trade is going to make you feel angry and / or stupid. Which is sad, because you are exactly the kind of person who should digest it carefully before reaching for the arnica" The Times "This trenchant polemic against every form of quackery from crystal healing to colonic irrigation is brilliant, necessary stuff" Scotland on Sunday "Very readable book...clear and bracing" Evening Standard "This book... may change your life for the better" Sunday Business Post
In the tradition of Fast Food Nation, an entertaining, well-argued and very provocative calling to account of a huge and rapidly-expanding industry.