What is the secret of good prose? Does writing well even matter in an age of instant communication? Should we care? This book tells about the modern art of writing, and shows us why we all need a sense of style.
What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world. 'Witty, direct and idiosyncratic . . . often laugh-out-loud funny . . . refreshingly uncensorious . . . It helps enormously that he is such a beautiful stylist himself.' Paula Byrne, The Times 'Wonderful . . . no true lover of this chaotic, unregulated, magnificently vital language could fail to thrill.' Christopher Hart, Sunday Times 'Brainy, funny . . . a comedy of linguistic bad manners.' Peter Conrad, Guardian 'Outstanding . . . the one book I can unreservedly recommend as a guide on how to write well.' Oliver Kamm, The Times
Steven Pinker is one of the world's most influential thinkers and writers on the human condition. His popular and highly praised books include The Better Angels of Our Nature, The Sense of Style, The Stuff of Thought, The Blank Slate, How the Mind Works, and The Language Instinct. The recipient of several major awards for his teaching, books, and scientific research, Pinker is Harvard College Professor and Johnstone Family Professor of Psychology at Harvard University. He also writes frequently for The New York Times, the Guardian and other publications. He has been named Humanist of the Year, Prospect magazine's "The World's Top 100 Public Intellectuals," Foreign Policy's "100 Global Thinkers," and Time magazine's "The 100 Most Influential People in the World Today."