Structuring Design: Graphic Grids in Theory and Practice by Ulysses Voelker, Hardcover, 9783721209945 | Buy online at The Nile
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Structuring Design: Graphic Grids in Theory and Practice

Graphic Grids in Theory and Practice

Author: Ulysses Voelker and Michael Schmitz  

Hardcover

Introduction to the basics of graphic design with backgrounds, explanations, guidelines for all thematized aspects and focus on the grid as the most important element.

A contemporary reference book on the principles and laws of visual communication as an introduction to practical design.

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PRODUCT INFORMATION

Summary

Introduction to the basics of graphic design with backgrounds, explanations, guidelines for all thematized aspects and focus on the grid as the most important element.

A contemporary reference book on the principles and laws of visual communication as an introduction to practical design.

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Description

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine. This publication, awarded with the TDC New York "Certificate of Typographic Excellence", offers a compact mix of explanations, practical tips, and background information on the topic. At its centre is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

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About the Author

Ulysses Voelker joined the University of Applied Sciences in Mainz in the year 2000 as a professor for typography and editorial design and co-founder of the research institute Designlabor Gutenberg. After graduating from the HfK Bremen, he initially worked as an art director before establishing his own companies. He received several awards for his work.

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Product Details

Publisher
Niggli Verlag
Published
3rd October 2019
Edition
2nd
Pages
176
ISBN
9783721209945

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CUSTOMER REVIEWS

28 Apr, 2021
Great and to the point book on what grids are and how to use them in your own design work.
By LEOM
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23%
RRP $60.00
$46.20
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