MOD

This [is a] highly entertaining and discursive mixture of social history and cultural theory… As an analysis of Britain’s youth tribes of the past 50 years…Mod: A Very British Style is definitive – Mick Brown * Daily Telegraph *
Richard Weight’s splendid new book… The writing is witty…the judgments are pinpoint accurate… The research is formidable in its scope and detail – Alwyn W Turner * New Statesman *
MOD is an important book because it shows how a style so often dismissed as trivial is in fact an important determinant of Britishness… This is a great book because it has the courage to celebrate what is wonderfully modern – Gerard DeGroot * Sunday Telegraph *
Well-written throughout, crackles with reflection on fashion, music and film – Ian Thompson * Observer *
A serious and worthwhile insight into a fascinating aspect of youth identity – Will Hodgkinson * The Times *
The book to get Sir Bradley Wiggins for his birthday * Esquire *
This is a must-read for Weller wannabes * Evening Standard ES *
For anyone who wants an accessible, thorough and discursive audit of youth culture over the past 50 years, MOD will be immensely satisfying – Paul Connolly * Metro *
We can’t seem to get enough of the mod look. Now you can swot up on the originals with Mod: a Very British Style * Sunday Times Style *
It’s an ode to youth culture and the Britain it created * Wall Street Journal Off Duty *

Richard Weight is the author of Patriots- National Identity in Britain 1940-2000 and co-authored Modern British History- The Essential A-Z Guide. He studied history at Trinity College, Cambridge, and went on to do a PhD at University College, London. He is currently a Visiting Professor at the University of Boston and is a Fellow of the Royal Historical Society. Richard also makes documentaries for radio and television on many aspects of British life.

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