Hit Makers
How Things Become Popular
$31.89
- Paperback
368 pages
- Release Date
15 March 2018
Summary
A book that explores the question repeatedly posed by every business, artist, producer and publisher: what makes a hit a hit?
With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson puts culture in the spotlight and asks why certain products and ideas achieve extraordinary popularity.
Drawing on ancient history and modern headlines - from vampire lore and Brahms’s Wiegenlied to Instagram and Fifty Shades of Grey - Thompson explores the psycho…
Book Details
| ISBN-13: | 9780141981598 |
|---|---|
| ISBN-10: | 0141981598 |
| Author: | Derek Thompson |
| Publisher: | Penguin Books Ltd |
| Imprint: | Penguin Books Ltd |
| Format: | Paperback |
| Number of Pages: | 368 |
| Release Date: | 15 March 2018 |
| Weight: | 292g |
| Dimensions: | 198mm x 131mm x 21mm |
You Can Find This Book In
About The Author
Derek Thompson
Atlantic Senior Editor Derek Thompson is one of the most-read authors at the magazine. He is also a weekly business correspondent on NPR’s Here and Now, which reaches an audience of nearly 4 million listeners. He has been named one of Reuter’s ‘Blogs to Follow’, Time’s top 140 Twitter feeds, and Huffington Post’s 100 best economic reporters, and Forbes’ ‘30 under 30’.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.