How Attention Works
Finding Your Way in a World Full of Distraction
- Hardcover
152 pages
- Release Date
12 March 2019
Summary
How we filter out what is irrelevant so we can focus on what we need to know.We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking ico…
Book Details
| ISBN-13: | 9780262039260 |
|---|---|
| ISBN-10: | 0262039265 |
| Author: | Stefan Van der Stigchel, Danny Guinan |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 152 |
| Release Date: | 12 March 2019 |
| Weight: | 410g |
| Dimensions: | 229mm x 152mm x 17mm |
| Series: | The MIT Press |
What They're Saying
Critics Review
Slender but packed with information about how the brain navigates in a complex visual world.
—The Washington PostAbout The Author
Stefan Van der Stigchel
Stefan Van der Stigchel is Professor of Cognitive Psychology at Utrecht University and the author of How Attention Works- Finding Your Way in a World Full of Distraction (MIT Press).
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