Inside the Competitor's Mindset
How to Predict Their Next Move and Position Yourself for Success
$58.78
- Hardcover
248 pages
- Release Date
16 May 2023
Summary
When it comes to competitive strategy, knowing what your competition is doing is good; understanding why they do what they do and predicting what they are going to do next is best. Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors?
In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand wh…
Book Details
| ISBN-13: | 9780262047883 |
|---|---|
| ISBN-10: | 0262047888 |
| Author: | John Horn |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 248 |
| Release Date: | 16 May 2023 |
| Weight: | 567g |
| Dimensions: | 229mm x 152mm |
| Series: | Management on the Cutting Edge |
You Can Find This Book In
About The Author
John Horn
John Horn is Professor of Practice in Economics at the Olin Business School at Washington University in St. Louis. His microeconomics, macroeconomics, and global economics courses are informed by his nine years of work on competitive strategy, war gaming workshops, and corporate strategy exercises with the Strategy Practice of McKinsey & Company. He has published numerous articles about applying behavioral economics and competitive insight in business strategy.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.