Nonlinear
Navigating Design with Curiosity and Conviction
$38.24
- Hardcover
232 pages
- Release Date
4 March 2025
Summary
From the acclaimed designer and bestselling author of Reimagining Design, a nonlinear approach to navigating design’s nuances in pursuit of meaningful innovation.
In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest of ambiguity,…
Book Details
| ISBN-13: | 9780262049436 |
|---|---|
| ISBN-10: | 0262049430 |
| Author: | Kevin G. Bethune, John Maeda |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Hardcover |
| Number of Pages: | 232 |
| Release Date: | 4 March 2025 |
| Weight: | 567g |
| Dimensions: | 203mm x 133mm |
| Series: | Simplicity: Design, Technology, Business, Life |
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What They're Saying
Critics Review
“If you’re looking for a wisdom-filled and affirming discussion of the business of design, you’re in for a treat. Bethune offers up sage life, career, and day-to-day work strategies honed throughout his successful design and business career. All wrapped up under the umbrella of a ‘nonlinear”’approach. So, what does ‘nonlinear’ mean in practice? It’s all in the way we approach our work, Bethune says…Nonlinear celebrates the nuances and complexities of our work. At its core, the book is a celebration of asking questions (“the subversive act of unpacking”) and searching for what’s missing—in the process, in the data, in your research, in a brief.”
—Print Magazine
“Kevin inspires us to embrace the unexpected journey of innovation. His vision empowers us not just to meet the current needs of our audiences, but to take them places they’ve yet to imagine.”
—Greg Hoffman, author of Emotion by Design
“Kevin lays out a new, imperative mindset for designers. Often interwoven with personal stories, his lessons and advice are accessible and essential for today’s innovators.”
—Ivy Ross, Chief Design Officer, Consumer Devices at Google; coauthor of Your Brain on Art
“Nonlinear readers will walk away with a mindset for even bolder innovation and a desire to design a better world. Kevin’s compelling journey will inspire creativity and strategic thinking in designers at every career stage.”
—Mauro Porcini, Chief Design Officer, PepsiCo; author of The Human Side of Innovation
“Kevin’s Nonlinear is a masterclass in how curiosity fuels innovation. It provides a roadmap for leveraging design to solve today’s most pressing challenges, pushing us to think beyond the obvious and embrace the unknown.”
—Iddris Sandu, Founder of Spatial Labs Inc.
“Kevin’s Nonlinear is the essential guide to help you fall in love with and trust the process—instead of getting sidetracked by fleeting certainty.”
—Natalie Nixon, PhD, CEO of Figure 8 Thinking, LLC
About The Author
Kevin G. Bethune
Kevin Bethune is Founder and Chief Creative Officer of dreams . design + life, a think tank that delivers design and innovation services using an empathic, holistic approach. He is the author of Reimagining Design- Unlocking Strategic Innovation (MIT Press). His background spans engineering, business, and design in equal proportion, positioning him to help brands deliver meaningful innovations to enrich people’s lives.
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