The Persuasive Entrepreneur
How to Develop and Pitch Your Early-Stage Technology Startup
$94.54
- Paperback
248 pages
- Release Date
22 September 2026
Summary
A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time.
How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and cocreate with poten…
Book Details
| ISBN-13: | 9780262054232 |
|---|---|
| ISBN-10: | 026205423X |
| Author: | Clay Spinuzzi |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 248 |
| Release Date: | 22 September 2026 |
| Weight: | 369g |
| Dimensions: | 178mm x 229mm |
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Critics Review
ENDORSEMENTS
“This book is so much more than a guide to pitching. Clay Spinuzzi makes a compelling case—and provides actionable tools—for understanding venture creation as a robust communicative endeavor: listening, dialogue, argumentation, and more.”
—Dr. Kristen Lucas, Professor, College of Business, University of Louisville
“This approachable, comprehensive text captures the long game of listening, researching, relating, and revising as much as landing the perfect pitch. Bringing years of research and theory to life, it sets a new standard.”
—Stacey Pigg, Professor of Scientific and Technical Communication, North Carolina State University; author of Transient Literacies in Action
Clay Spinuzzi
Clay Spinuzzi is Professor of Rhetoric and Writing at the University of Texas at Austin and author of Tracing Genres through Organizations and Triangles and Tribulations, both published by the MIT Press, as well as Network and All Edge, among other books.
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