This Is Why You Love LEGO

“A great exploration of the tension between instruction and imagination that drives the creativity behind LEGO players, designers, and artists.”
—Nathan Sawaya, artist and founder of Art of the Brick

“Through a delightful mix of dry wit and textured storytelling, Jess Rahbek has crafted an insightful explanation and a really fun read. By prompting the reader to ‘play along,’ he’s created a constructivist learning experience about your favorite learning toy.”
—Cas Holman, inventor of Rigamajig; author of Playful: How Play Shifts Our Thinking, Inspires Connection, and Sparks Creativity

“From the brick to the builder, from the designer to the player, This Is Why You Love LEGO is a must-read for anybody interested in play, toys, or these magical plastic bricks.”
—Miguel Sicart, author of Playing Software and coauthor of The Laws of the Game

“Why do we love LEGO? Rahbek answers with a rigorous yet accessible framework that will reshape how designers, players, and researchers think about creative play. A rare balance of insight and reading pleasure.” —Gordon Calleja, Professor of Game Studies, University of Malta; author of In-Game and Unboxed

Jess Uhre Rahbek is Assistant Professor at LAB for Play Design, Design School Kolding, Denmark. His PhD research, which laid the foundation for this book, was conducted over three years within the LEGO House design team and resulted in the development of the playful tension model, a method for rethinking playthings and play experiences. Currently, he is working with LEGO House on play and AI, with KIRKBI on playful urban design, and LEGO Play & Discovery on play materials and creativity.

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