This Is Why You Love LEGO
$41.30
- Paperback
160 pages
- Release Date
13 October 2026
Summary
A fascinating, free-wheeling exploration of LEGO and what makes it such an endlessly fun toy. The perfect gift book for your favorite LEGO fan, from an expert in play design who spent years conducting research inside the company.
This Is Why You Love LEGO is a rare insider’s exploration of why LEGO is the world’s most beloved toy. Grounded in three years of embedded research within the LEGO House design team, Jess Rahbek blends insightful analysis with accessible storytelling…
Book Details
| ISBN-13: | 9780262054911 |
|---|---|
| ISBN-10: | 0262054914 |
| Author: | Jess Uhre Rahbek |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 13 October 2026 |
| Weight: | 369g |
| Dimensions: | 203mm x 133mm |
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About The Author
Jess Uhre Rahbek
Jess Uhre Rahbek is Assistant Professor at LAB for Play Design, Design School Kolding, Denmark. His PhD research, which laid the foundation for this book, was conducted over three years within the LEGO House design team and resulted in the development of the Playful Tension model, a method for rethinking playthings and play experiences. Currently, he is working with LEGO House on play and AI, with Kirkbi on playful urban design, and LEGO Play & Discovery on play materials and creativity.
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