Updating to Remain the Same

What it means when media moves from the new to the habitual-when our bodies become archives of supposedly obsolescent media, streaming, updating, sharing, saving. New media-we are told-exist at the bleeding edge of obsolescence. We thus forever try to catch up, updating to remain the same. Meanwhile, analytic, creative, and commercial efforts focus exclusively on the next big thing- figuring out what will spread and who will spread it the fastest. But what do we miss in this constant push to …