Portrait of the Manager as a Young Author
On Storytelling, Business, and Literature
- Paperback
144 pages
- Release Date
18 September 2018
Summary
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five corporate storytellers. IBM, Coca-Cola, and the World Bank are among other organizations that have worked with storytelling methods. And, of course, Steve Jobs was famous for his storytelling. Today, narrative is a privileged form of communication fo…
Book Details
| ISBN-13: | 9780262535748 |
|---|---|
| ISBN-10: | 0262535742 |
| Author: | Philipp Schönthaler, Amanda DeMarco |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 144 |
| Release Date: | 18 September 2018 |
| Weight: | 132g |
| Dimensions: | 178mm x 114mm x 11mm |
| Series: | Untimely Meditations |
You Can Find This Book In
About The Author
Philipp Schönthaler
Philipp Sch nthaler, a Stuttgart-born writer, is the author of Nach oben ist das Leben offen, winner of the 2012 Clemens Brentano Prize. The German edition of Portrait of the Manager as a Young Author was awarded the Stuttgart Business Club Prize in 2016.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.