I'll Have What She's Having
Mapping Social Behavior
$54.90
- Paperback
160 pages
- Release Date
4 February 2025
Summary
Humans are, first and foremost, social creatures. And this, according to the authors, shapes—and explains—most of our choices. We’re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.
I’ll Have What She’s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to s…
Book Details
| ISBN-13: | 9780262553803 |
|---|---|
| ISBN-10: | 0262553805 |
| Author: | R. Alexander Bentley, Mark Earls, Michael J. O'Brien, John Maeda |
| Publisher: | MIT Press Ltd |
| Imprint: | MIT Press |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 4 February 2025 |
| Weight: | 369g |
| Dimensions: | 203mm x 137mm |
| Series: | Simplicity: Design, Technology, Business, Life |
About The Author
R. Alexander Bentley
R. Alexander Bentley is Professor and Chair of the Department of Anthropology at the University of Tennessee and coauthor of I’ll Have What She’s Having- Mapping Social Behavior and The Acceleration of Cultural Change- From Ancestors to Algorithms (both published by the MIT Press).
Mark Earls is a London-based author and consultant on marketing, communication, and behavior change.
Michael J. O’Brien is Provost and Professor of History at Texas A&M University-San Antonio and the coauthor of I’ll Have What She’s Having- Mapping Social Behavior and The Acceleration of Cultural Change- From Ancestors to Algorithms (both published by the MIT Press).
An internationally recognized leader at the intersection of design and technology, John Maeda is Vice President of Design and Artificial Intelligence at Microsoft. He was the 16th President of the Rhode Island School of Design (RISD). Named by Esquire as one of the 75 most influential people of the 21st Century, he has appeared as a speaker all over the world, from Davos to Beijing to S o Paulo to New York, and his talks have received millions of views. He is the author of Design by Numbers, The Laws of Simplicity, and Redesigning Leadership, all published by the MIT Press.
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