Different
Escaping the Competitive Herd
$36.63
- Paperback
288 pages
- Release Date
15 September 2011
Summary
Through Youngme Moon’s unique voice, storytelling ability, wit and insight, Different breaks the mold. A business book with heart and soul that is like an intimate conversation with a friend who has thought deeply, uniquely, and idiosyncratically about the world and how it really works.
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous…
Book Details
| ISBN-13: | 9780307460868 |
|---|---|
| ISBN-10: | 030746086X |
| Author: | Youngme Moon |
| Publisher: | Random House USA Inc |
| Imprint: | Crown Publishing Group, Division of Random House Inc |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 15 September 2011 |
| Weight: | 232g |
| Dimensions: | 201mm x 132mm x 16mm |
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What They're Saying
Critics Review
”…to give a bullet-point summation of takeaways is to deny the real value of this lovely book.“– Harvard Business Review From the Hardcover edition.
“…to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”–Harvard Business Review
About The Author
Youngme Moon
Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.
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