Soft Power by Robert Winder - ISBN: 9780349143460
Paperback
Friendly persuasion, not force, shapes nations in a global marketplace.

Soft Power

The New Great Game

$31.61

  • Paperback

    416 pages

  • Release Date

    29 June 2021

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Summary

In recent years the modern world has developed a brave new concept: ‘soft power’. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their ‘sphere of influence’ as brands in a global marketplace.

In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which m…

Book Details

ISBN-13:9780349143460
ISBN-10:0349143463
Author:Robert Winder
Publisher:Little, Brown Book Group
Imprint:Abacus
Format:Paperback
Number of Pages:416
Release Date:29 June 2021
Weight:321g
Dimensions:196mm x 126mm x 30mm
What They're Saying

Critics Review

Winder is a highly knowledgeable guide to this slippery subject. His book is also beautifully written in an enviably easystyle. There is not a redundant sentence in it and the details are expertly chosen and revealing

* Literary Review *The book reflects its author’s intelligence and wide reading – Max Hastings * Sunday Times *Stimulating … fascinating * Mail on Sunday *

About The Author

Robert Winder

Robert Winder was literary editor of the INDEPENDENT for 5 years. He has written two novels.

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