Paperback
A collection of the 50 best corporate mission statements in America, and an explanation of how each was written, Say It and Live It includes the mission statements of Kellogg’s, IBM, Ben & Jerry’s, Citicorp, Hallmark Cards, Boeing, Reader’s Digest, Southwest Airlines, UPS, Xerox, and others.
Say It and Live It
The 50 Corporate Mission Statements that Hit the Mark
$27.55
- Paperback
284 pages
- Release Date
1 August 1995
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Summary
Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements – the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company’s vision and its goal. No other document – annual report, press release, news article, statement from the board of directors – tells us more about a company’s values and ethics than a mission statement. Companies know that if they write …
Book Details
| ISBN-13: | 9780385476300 |
|---|---|
| ISBN-10: | 0385476302 |
| Author: | Patricia Jones, Larry Kahaner |
| Publisher: | Bantam Doubleday Dell Publishing Group Inc |
| Imprint: | Bantam Doubleday Dell Publishing Group |
| Format: | Paperback |
| Number of Pages: | 284 |
| Release Date: | 1 August 1995 |
| Weight: | 371g |
| Dimensions: | 229mm x 154mm x 14mm |
About The Author
Patricia Jones
Jones is a former editor of Black Enterprise magazine. She is a freelance writer.
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