Pop!
Create the Perfect Pitch, Title, and Tagline for Anything
- Paperback
235 pages
- Release Date
3 February 2009
Summary
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can’t wait to tell their friends? How can an idea be communicated so that it catches fire in people’s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop…
Book Details
| ISBN-13: | 9780399533617 |
|---|---|
| ISBN-10: | 0399533613 |
| Author: | Sam Horn |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Perigee Books,U.S. |
| Format: | Paperback |
| Number of Pages: | 235 |
| Edition: | 1st |
| Release Date: | 3 February 2009 |
| Weight: | 244g |
| Dimensions: | 140mm x 210mm |
| Audience Age: | 18-17 |
You Can Find This Book In
Critics Review
A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.
?A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.?
?Ken Blanchard, co-author of “The Secret” and “The One Minute Manager”
?If you?re looking for success that will take you to the moon, “POP!” is the rocket ship that will get you there.?
?Jeffrey Gitomer, author of “The Little Red Book of Selling”
?Filled with practical methods for making your message outstanding and unforgettable. Please don?t read it unless you are prepared to cope with success, now!?
?Michael J. Gelb, author of “How to Think Like Leonardo da Vinci”
A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.
Ken Blanchard, co-author of “The Secret” and “The One Minute Manager”
If you re looking for success that will take you to the moon, “POP!” is the rocket ship that will get you there.
Jeffrey Gitomer, author of “The Little Red Book of Selling”
Filled with practical methods for making your message outstanding and unforgettable. Please don t read it unless you are prepared to cope with success, now!
Michael J. Gelb, author of “How to Think Like Leonardo da Vinci”
aA lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.a
aKen Blanchard, co-author of “The Secret” and “The One Minute Manager”
aIf youare looking for success that will take you to the moon, “POP!” is the rocket ship that will get you there.a
aJeffrey Gitomer, author of “The Little Red Book of Selling”
aFilled with practical methods for making your message outstanding and unforgettable. Please donat read it unless you are prepared to cope with success, now!a
aMichael J. Gelb, author of “How to Think Like Leonardo da Vinci”
Sam Horn
Sam Horn is an intrigue expert with over 20 years of experience, specializing in cultivating communication and branding strategies for companies like CISCO, Intel, and NASA. Her writing has been featured in publications such as Businessweek, Forbes, and the Huffington Post. She is the author of:
- Pop: Create the Perfect Pitch, Title, and Tagline for Anything
- What’s Holding You Back?
- Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.