The Moral Molecule
the new science of what makes us good or evil
- Paperback
304 pages
- Release Date
16 April 2013
Summary
The Moral Molecule takes an entirely fresh scientific look at one of the biggest questions in life: are we born good or evil, and exactly what drives the way we behave? Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed.
Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecul…
Book Details
| ISBN-13: | 9780552164610 |
|---|---|
| ISBN-10: | 0552164615 |
| Author: | Paul J. Zak |
| Publisher: | Transworld Publishers Ltd |
| Imprint: | Corgi Books |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 16 April 2013 |
| Weight: | 210g |
| Dimensions: | 198mm x 127mm x 19mm |
| Series: | Corgi Books |
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What They're Saying
Critics Review
an engaging read
Paul Zak tells the remarkable story of how he discovered and explored the biochemistry of sympathy, love and trust with the narrative skill of a novelist. Philosophy, economics and biology have rarely been so entertaining. * Matt Ridley, author of Genome *
An ancient mammalian molecule prods us to bond with others. Paul Zak offers a most engaging account of this important discovery, bound to overthrow traditional thinking about human behavior, including economics and morality. * Frans de Waal, author of The Age of Empathy *
Paul Zak’s investigations into the best things in life are inspired, rigorous, and tremendous fun. We need more daring economists like him. * Tyler Cowen, author of The Great Stagnation and the forthcoming An Economist Gets Lunch *
an engaging read * BBC Focus *
Engaging, entertaining and profound. * Kirkus Reviews *
Engaging and enlightening…. every corporate CEO should read this book before making important decisions. – Michael Shermer * Wall Street Journal *
About The Author
Paul J. Zak
Paul Zak is the founding Director of the Centre for Neuroeconomics Studies and Professor of Economics at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. Professor Zak is an expert in neuroeconomics, a field he helped create, and is a recognised expert in oxytocin.
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