The Icarus Deception
How High Will You Fly?
$34.15
- Paperback
256 pages
- Release Date
8 February 2013
Summary
Aim higher than feels safe. Treat work as art.
Seth Godin returns at his most inspirational. Seth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.
Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories tha…
Book Details
| ISBN-13: | 9780670922925 |
|---|---|
| ISBN-10: | 0670922927 |
| Author: | Seth Godin |
| Publisher: | Penguin Books Ltd |
| Imprint: | Portfolio Penguin |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 8 February 2013 |
| Weight: | 316g |
| Dimensions: | 234mm x 153mm x 18mm |
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What They're Saying
Critics Review
If Seth Godin didn’t exist, we’d need to invent him
If Seth Godin didn’t exist, we’d need to invent him * Fast Company *
Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger * Forbes *
A wonderful manifesto in the author’s characteristic style - pathological honesty, ruthless scepticism and generous intellect. The Icarus Deception turns society upside-down in order to awaken the reader’s rebellious spirit and encourage him to create * Management Today *
About The Author
Seth Godin
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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