Where the Suckers Moon
The Life and Death of an Advertising Campaign
$31.05
- Paperback
496 pages
- Release Date
6 September 1996
Summary
“For all the right reasons.” “Cars that can.” “What to Drive.” “The perfect Car for an Imperfect World.”
Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that ma…
Book Details
| ISBN-13: | 9780679740421 |
|---|---|
| ISBN-10: | 0679740422 |
| Author: | Randall Rothenberg |
| Publisher: | Random House USA Inc |
| Imprint: | Vintage Books |
| Format: | Paperback |
| Number of Pages: | 496 |
| Release Date: | 6 September 1996 |
| Weight: | 408g |
| Dimensions: | 202mm x 131mm x 27mm |
| Series: | Vintage |
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About The Author
Randall Rothenberg
RANDALL ROTHENBERG is the author of The Neoliberals: Creating the New American Politics. At The New York Times, Rothenberg was the science, politics, and food editor of the Sunday magazine until he left in 1991. Previously, he was a contributing editor at Esquire and wrote extensively for other national magazines. During the writing of this book, he served as a residential Fellow at the Freedom Forum Media Studies Center at Columbia University. He lives with his wife in New York City.
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