The Power of Storytelling
Captivate, Convince, or Convert Any Business Audience UsingStories from Top CEOs
$47.47
- Paperback
336 pages
- Release Date
6 December 2011
Summary
A guide to crafting unforgettable, attention-grabbing business communications—from speeches and letters to business plans—using stories from the world’s top business leaders.
The world’s foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often …
Book Details
| ISBN-13: | 9780735204607 |
|---|---|
| ISBN-10: | 0735204608 |
| Author: | Jim Holtje |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Prentice Hall Press |
| Format: | Paperback |
| Number of Pages: | 336 |
| Release Date: | 6 December 2011 |
| Weight: | 306g |
| Dimensions: | 208mm x 139mm x 23mm |
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About The Author
Jim Holtje
Jim Holtje is an international public relations veteran who’s written several books. He’s the Senior Manager of Leadership Communications at Siemens USA, writing all forms of CEO communications.
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