The Competitive Strategy
Techniques for Analyzing Industries and Competitors
$37.91
- Paperback
432 pages
- Release Date
30 January 2004
Summary
Electrifying in its simplicity – like all great breakthroughs – Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies – lowest cost, differentiation, and focus – which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it dire…
Book Details
| ISBN-13: | 9780743260886 |
|---|---|
| ISBN-10: | 0743260880 |
| Author: | Michael E. Porter |
| Publisher: | Simon & Schuster |
| Imprint: | The Free Press |
| Format: | Paperback |
| Number of Pages: | 432 |
| Edition: | Export |
| Release Date: | 30 January 2004 |
| Weight: | 435g |
| Dimensions: | 25mm x 156mm x 235mm |
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Critics Review
The New York Times American executives are grasping for a logic to global competition. Mr. Porter…has given them one.
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.
Philip Kotler author of Principles of Marketing Porter’s books on competitive strategy are the seminal works in the field.
The New York Times American executives are grasping for a logic to global competition. Mr. Porter…has given them one.
Choice Few books warrant the too-common publisher’s blurb “landmark.” This one does. Highest recommendation.
Strategic Management Journal Represents a quantum leap…may well be one of the most important contributions to the discipline of strategic management.
Journal of Business Strategy Any manager who studies and uses the material in this book should be able to devise more successful strategies.
Michael E. Porter
Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.
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