Design the Long Life You Love

If you want to create the long game for your life, read this book. Ayse Birsel turns her research on aging into essential life lessons we can all use, at any age.–Dorie Clark, Wall Street Journal best selling author of The Long Game
People casually use this term; this changed my life. In reality, they’re usually exaggerating, or it’s hyperbole. I can say for Ayse Birsel and her program, it did change my life in a huge way.–Marshall Goldmisth, New York Times best selling author of The Earned Life and What Got You Here Won’t Get You There
You’ll likely have a long life. Don’t leave making it a good life up to chance.–Michael Bungay Stanier, best selling author of The Coaching Habit and How to Begin
This is a most unusual book both in its message and design. The message? Take charge of your life to ensure happiness and contentment, for all ages and lifestyles. The design? Big and bold to match the message, easy to read big letters to compensate for all that tiny unreadable lettering on medicine and instructions where some company wants to save some money on paper. A thoughtful, powerful book in both message and design.–Don Norman, author of Design of Everyday Things
Design the Long Life You Love makes visible a profound revelation–across our lives, what we want, what brings meaning and joy, remains fundamentally the same. HOW we experience these truths–Friendship, Love, Purpose, and Wellbeing–changes! The tools in this book allow all of us to make these truths visible in our own lives. Take a moment and be your own “Designer for a Day,” a week, a month, a lifetime.–Bruce Chernof, former President and CEO, The SCAN Foundation

Ayse (pronounced Eye-Shay) Birsel is one of the world’s leading industrial designers. She has designed hundreds of products, from toilet seats to office systems to potato peelers to concept cars. You’ve probably held or sat on something she has designed for Herman Miller Knoll, Target, or Toyota, among many others. Her work has earned her several nicknames-Queen of Toilets, Queen Bee (for offices), and Design Evangelista. Interior Design Magazine awarded her Best of Year Industrial designer of 2020. She is one of the Most Creative People in Business according to Fast Company. She was recognized as one of the top eight coaches in the world by Thinkers50 Marshall Goldsmith Distinguished Achievement Award for Coaching and Mentoring. She is the author of Design the Life You Love and is recognized as “The #1 Coach for Life Design.” Her work can be found in the permanent collection of the Museum of Modern Art (MoMA). Ayse was born in Turkey and came to New York City with a Fulbright scholarship, where she now lives and works.

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