Inside the Box

David Epstein’s first two books – The Sports Gene and Range – were brilliant, but Inside the Box is his best. Epstein takes a simple but counterintuitive idea – that creativity requires constraints – and brings it alive through a fascinating series of stories. I won’t think about my own work the same way ever again – Malcolm Gladwell, bestselling author of Outliers and The Tipping PointIt’s a joy to spend hours in the company of a writer as gifted as David Epstein – Susan Cain, bestselling author of QuietA masterful case that limits are what set us free. Epstein is one of the best science writers on the planet, and he shows how smart boundaries can unblock insight, unleash creativity and unlock potential – Adam Grant, bestselling author of Hidden Potential and Think AgainDavid Epstein is one of my favorite writers, and Inside the Box is my favorite of his books – wonderfully personal, blessedly practical, full of stories I found myself retelling. A gift for anyone who, like me, needs to be reminded that less can be more – Angela Duckworth, bestselling author of GritCreativity comes from limits, not excess. This book explains what I’ve spent years trying to teach cooks: how to make something delicious out of nothing – David Chang, chef and founder of Momofuku[A] counterintuitive and groundbreaking exploration … Through captivating case studies, Epstein reveals the transformative power of obstacles. It’s a game-changer – Publishers Weekly (starred review)A goldmine of surprising insights. Makes you smarter with every page – James Clear, bestselling author of Atomic Habits, on RangeOne of the most interesting books on creativity I’ve read in years … I highly recommend it – Ben Meer, author of How to Be Good at LifeFascinating stories … Boxing ourselves in may be the ultimate way to think outside the box – Wall Street JournalWe think we want total freedom. We think we want to avoid obstacles and limitations. In fact, these are precisely the things we need to be creative, successful, even happy … I loved this book. – Ryan Holiday, bestselling author of The Daily StoicIt’s not possible to think outside the box. It’s dark and empty out there. But on the edge of the box, that’s where we can make a difference. This is a brilliant, practical book. Find some edges – Seth Godin, bestselling author of This is MarketingGreat book … Everyone building products, companies, or creative work should read this one – Tony Fadell, lead designer of the iPod and founder of Nest LabsIn a culture obsessed with optionality, David Epstein makes the counterintuitive case that the right constraints can be design tools for thinking, learning and creating. Inside the Box is an antidote to the pressure of infinite choice and an invitation to experiment with the boundaries that shape our lives – Anne-Laure Le Cunff, neuroscientist and author of Tiny ExperimentsA bright, boisterous, entertaining polemic, teeming with provocations – The Spectator

David Epstein is the author of the New York Times bestsellers The Sports Gene and Range. He has previously worked as a science and investigative reporter for ProPublica, and as a senior writer for Sports Illustrated. David has master’s degrees in environmental science and journalism and is an avid runner. Inside the Box is his third book.

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