The Four Principles

A remarkable reflection on values and psychology based on hard-won experience * Rory Stewart *
Through building and leading Discovery, Adrian has demonstrated how disciplined leadership, innovation and long-term optimism can create enduring value. This book brings together the principles that underpin that success – Larry Fink, Chairman and CEO, BlackRock
Offers both evidence and inspiration for leaders seeking to create outsized impact in their institutions and our society – Ruth Porat, President and CIO of Alphabet and Google
Adrian lays out a framework that feels practical and optimistic and at times even uncomfortably true. It’s not about being smarter or working harder. It’s about seeing differently and realizing that a few decisions, made well, can change everything – Trevor Noah, author and comedian
This book could change your life * Time Out *
I literally couldn’t put it down… his advices are profound * The Good News, SA *
It doesn’t matter the business people are in, the stage of life people are in, they can learn a lot from this * Jake Humphreys, High Performance Podcast *
The Four Principles shows, with both rigour and clarity, how our built-in biases quietly limit what we see, decide and achieve … and how we can overcome them to make a much bigger difference than we thought possible. Precise, timely and genuinely hopeful – Matthew Walker, international bestselling author of Why We Sleep
That Adrian has committed these nostrums to paper and generations of future leaders is characteristically generous. That he understands that genuine leadership is a synthesis of art and science is his towering legacy – Lord Sebastian Coe, President, World Athletics, Olympic Gold Medalist
Takes the reader on a journey well beyond the significant industry transformation that Adrian has led … An examination of overcoming obstacles that applies not only to leaders, but to anyone interested in maximising their human potential – Jeff Williams, former COO, Apple
This book’s thought-provoking principles draw on extensive behavioural science and economic theory to set out a framework for success in the modern age. Important reading for those aspiring to leadership or seeking to make an impact on the world – Lord William Hague, Chancellor, University of Oxford and former UK Foreign Secretary
A compelling framework for turning potential into meaningful, lasting impact – Luke Donald, European Ryder Cup Captain
Distils decades of leadership and insight into a practical framework that explains what matters – and why. Thoughtfully grounded in science, experience and rigorous thinking … a valuable guide and practical framework for effective leadership and lasting positive impact – Sir Mark Tucker, Chairman, AIA Group
A terrific book by a terrific leader. I learned a huge amount from reading it – Dominic Barton, Former Global Managing Director, McKinsey & Company and Chairman, Rio Tinto
Adrian’s visionary leadership and scientific rigour have reshaped an entire industry, exemplifying how business can drive meaningful social good while achieving global excellence – a story that deserves to be widely heard – Colm Kelleher, Chairman, UBS
[Adrian Gore] brings decades of experience and entrepreneurial wisdom to The Four Principles – a concise, powerful playbook for enhancing your opportunity to achieve extraordinary results in business and in life … An indispensable guide … – Margery Kraus, Founder and Executive Chair, APCO
Many talented people can get lost in their potential. This book provides a framework for turning that potential into impact … The multiplier effect of these principles is that they transcend culture, geography and all walks of life – Jean Baderschneider, Chair and founding CEO, Global Fund to End Modern Slavery, Non-Executive Director, Fortescue Limited
Great ideas are often born on the periphery… In 1992, amidst South Africa’s greatest moment of uncertainty, Adrian Gore applied that same ‘outsider’ courage to healthcare – founding an insurer that would become a partner in human longevity. Read this book to delight in his story. Read it to realize your own – Sebastian Mallaby, journalist, economist and author of The Infinity Machine

Adrian Gore founded Discovery in South Africa in 1992 with a core purpose: “to make people healthier and enhance and protect their lives.” Discovery is now a global financial services organisation renowned for the Vitality Shared-Value Insurance model, which incentivises behaviour change and integrates this into insurance and financial services pricing.

This pioneering model is transforming insurance markets globally, integrated into the offerings of leading insurers such as AIA, John Hancock, Manulife, Sumitomo and Ping An Health, with over 40 million impacted lives across more than 35 markets.

Adrian is a member of Business Leadership South Africa and Vice President of Business Unity South Africa. He sits on the Columbia University Mailman School of Public Health Board of Overseers and the World Economic Forum Global Health and Healthcare Industries Group.

He has won numerous awards for leadership and entrepreneurship, including the Sunday Times Business Leader of the Year in 2010.

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