Alibaba's World
How One Remarkable Chinese Company Is Changing the Face of Global Business
$27.85
- Paperback
256 pages
- Release Date
28 June 2016
Summary
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon’s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
In Alibaba’s World, …
Book Details
| ISBN-13: | 9781447290667 |
|---|---|
| ISBN-10: | 1447290666 |
| Author: | Porter Erisman |
| Publisher: | Pan Macmillan |
| Imprint: | Pan Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | Main Market Ed. |
| Release Date: | 28 June 2016 |
| Weight: | 176g |
| Dimensions: | 16mm x 129mm x 196mm |
| Audience Age: | 18 |
You Can Find This Book In
Porter Erisman
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company’s international website operations, international marketing, and corporate affairs as one of the company’s first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.