Paperback
The Marketing Planning Coach: Teach Yourself
Book
$52.49
- Paperback
256 pages
- Release Date
8 July 2014
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Summary
By the end of this book you will have a marketing plan ready to implement and track
- Set your goals- Understand your customers- Explore the competitive environment- Generate innovative ideas- Set up systems to track your successOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you * Anyone with a product or service to marketWhere will this book take you * …Book Details
| ISBN-13: | 9781471801570 |
|---|---|
| ISBN-10: | 1471801578 |
| Author: | Eric Davies |
| Publisher: | John Murray Press |
| Imprint: | Teach Yourself |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 8 July 2014 |
| Weight: | 560g |
| Dimensions: | 12mm x 190mm x 245mm |
A-Format111 × 178 mm
B-Format130 × 198 mm
C-Format153 × 234 mm
190 × 245 mm
A4210 × 297 mm
mm / in
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About The Author
Eric Davies
Eric Davies is a professional marketing expert. He has a Diploma in Marketing from the Chartered Institute of Marketing, and has led many marketing courses for the Chartered Institute of Management. He teaches at Cardiff Metropolitan University on their posgraduate 20Twenty leadership programme. His own Masters was in the relationship between marketing strategy and company performance. He runs his own consultancy, with clients including Balfour Beatty, BT, Capita, National Trust, the British Council and the RAC.
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