How to Get to Great Ideas
A system for smart, extraordinary thinking
$37.19
- Hardcover
240 pages
- Release Date
13 November 2018
Summary
The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within…
Book Details
| ISBN-13: | 9781473692145 |
|---|---|
| ISBN-10: | 1473692148 |
| Author: | Dave Birss |
| Publisher: | John Murray Press |
| Imprint: | John Murray Business |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 13 November 2018 |
| Weight: | 350g |
| Dimensions: | 214mm x 130mm x 22mm |
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What They're Saying
Critics Review
Makes you sit up and listen.
Makes you sit up and listen. - Rachel Evans, Experian Data Quality
One of the most original speakers I’ve ever seen. Dave is one of the most creative minds off and on the stage. - Darko Buldioski, Allweb EventsBrilliant and thought provoking. I love Dave’s ability to open my mind to new concepts and ways of thinking. - Graham Ruddick, Digital DoughnutAbout The Author
Dave Birss
Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world’s biggest brands. Along the way, he helped to lead the creative departments of a number of the UK’s top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way.
This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he’s taught at universities and organisations all over the world. He’s the author of A User Guide to the Creative Mind, a handbook for creative thinking that’s recommended reading on many of the world’s top advertising courses. And he’s the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit.
He’s also the brains behind RIGHT Thinking, a system for generating effective ideas. He’s currently working with companies around the world to help them use the system to improve their thinking.
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