Everybody Wins
What Games Teach Us About Making Products People Love
$33.99
- Paperback
304 pages
- Release Date
3 November 2026
Summary
From the visionary force behind EA Sports, The Sims, FIFA Soccer—basically, all your favourite video games and apps—the first must-read game design thinking book for gamers, entrepreneurs, and techies.
Video games are the biggest entertainment industry in the world—and they have a lot to teach us. How can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to make better products?
These are the questions Bing Gordon has been t…
Book Details
| ISBN-13: | 9781529147230 |
|---|---|
| ISBN-10: | 1529147239 |
| Author: | Bing Gordon, Chloe Gordon |
| Publisher: | Ebury Publishing |
| Imprint: | Ebury Edge |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 3 November 2026 |
| Weight: | 700g |
| Dimensions: | 234mm x 153mm x 40mm |
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What They're Saying
Critics Review
Everybody Wins reveals what the world’s greatest games can teach us about building experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipulation, but aligning design with our deepest human drives. This book is an essential guide for anyone who wants to create something people return to again and again. * Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief *
A rare business book that’s actually fun to read—fitting, given the subject. * Lenny Rachitsky, podcaster and author of the #1Business Substack Lenny’s Newsletter *
As someone who loves both video games and product design, I could not put this down. It had me making notes the entire time. * Peter Ramsey, author of Built for Mars *
‘Thought-provoking, super creative, insightful.’ * Mark Skaggs, creator of FarmVille and CityVille *
‘Bing is a legend in the Silicon Valley world.’ * Trey Lockerbie, founder of Better Booch kombucha *
‘Amazing, practical, hands-on type of advice from someone with big credentials in the field.’ * John Werner, managing director and partner at Link Ventures *
About The Author
Bing Gordon
Bing Gordon
Bing Gordon is a veteran of the video game industry. He previously served as Chief Product Officer for Kleiner Perkins and as a consultant to Amazon. He has also advised and mentored numerous gaming and social-tech startups. Prior to his venture capital career, Bing was a co-founder and long-time executive, serving as Chief Creative Officer, at Electronic Arts from its inception in 1982 until his departure in 2008.
In recognition of his contributions, Bing received the Academy of Interactive Arts & Sciences’ Lifetime Achievement Award in 2011. He also held the industry’s first endowed chair in game design at The University of Southern California’s School of Cinematic Arts. Bing holds an MBA from Stanford and a BA from Yale. His all-time favorite games include World of Warcraft, The Sims, Diablo, Pogo, Civilization, and FarmVille.
Chloe Gordon
Chloe Gordon’s upbringing was immersed in the gaming industry, where she began consulting for companies like Scooter’s Magic Castle, Peter Pan Story Painting, and The Sims at a young age. Currently, Chloe dedicates her work to connecting the worlds of television, film, and video games. She created, wrote, and produced Two Joysticks and a Couch, Amazon’s inaugural scripted comedy series for Twitch. She is also directing The New Hollywood, a feature documentary exploring Electronic Arts and the early history of video gaming, produced by Scooter Braun Projects and Sugar23.
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