Why We Click
What Digital Products Teach Us About Human Behaviour
$32.30
- Paperback
288 pages
- Release Date
9 March 2027
Summary
Thinking Fast and Slow meets Hooked - a rollicking ride through human psychology and how user experiences shape our behaviour and reveal our human idiosyncrasies.
A rollicking ride through human psychology, revealed through the digital products we use every day. From the author of Europe’s most-read design library and adviser to the world’s best product teams-discover why Netflix understands you better than you understand yourself.
‘An exceptional mind on how to build habit-fo…
Book Details
| ISBN-13: | 9781529147476 |
|---|---|
| ISBN-10: | 1529147476 |
| Author: | Peter Ramsey |
| Publisher: | Ebury Publishing |
| Imprint: | Ebury Edge |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 9 March 2027 |
| Weight: | 372g |
| Dimensions: | 22mm x 153mm x 234mm |
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Critics Review
An exceptional mind on how to build habit-forming products that people love. * Nir Eyal, bestselling author of Hooked and Indistractable and New York Times bestselling author of Beyond Belief *
The most complete view of the psychological underpinnings of human behaviour that I’ve ever seen. * Bing Gordon, the ‘Godfather of Gaming’ and former chief creative officer, EA Games *
I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter. * Steve Krug, bestselling author of Don’t Make Me Think *
Essential reading for anyone designing and launching something new: it will alert you to the mistakes you are unwittingly making that could spell the demise of your new venture. But, more importantly, it is no less valuable to the rest of us. This book reveals how our behaviours are shaped by the hands of those who design the world we live in every day, both online and in the physical realm. Evolutionary psychology has not provided us with the full perceptual toolkit that reveals these techniques. Thankfully, Peter Ramsey is providing it for us. It is a treasure trove of masterfully told stories and fabulous anecdotes, many of which I shall be stealing forthwith. * Rory Sutherland, bestselling and Sunday Times-acclaimed author of Alchemy *
Peter Ramsey spots the tiny design choices that steer millions of decisions every day. Nobody is better at dissecting a digital experience. Why We Click goes further, using those experiences to explain how people actually think and choose. * Roger Dooley, author of Friction and The Persuasion Engine *
Peter Ramsey
Peter Ramsey is the founder of Built for Mars, a leading resource on user experience and behavioral psychology. His research explores how digital products influence human decision-making, and has been featured in prominent publications. After successfully exiting a technology company, he transitioned to advising product teams and founders, working with organizations such as Google, Stripe, Spotify, and Notion. His UX experiments have impacted billions of users, assisting major companies in connecting advanced technology with human psychology. He resides in Seaford, United Kingdom.
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