The Art of Principled Entrepreneurship

”““In The Art of Principled Entrepreneurship, Andreas Widmer shows how business creators benefit society … Widmer’s book can inspire, motivate, and educate future entrepreneurs. And it will help veteran business creators recall why they chose their journey in the first place.”” —Armando Christian Pérez (Pitbull)’ ““Many people today argue that in business, we have to choose: creative expression, good values, or strong profits. This is a false choice, as Andreas Widmer shows masterfully in The Art of Principled Entrepreneurship. We can and should aspire to all three. This is the most encouraging business book I have read in years.”” —Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and New York Times Bestselling Author ““Through inspiring stories and actionable advice, Widmer shows how the principles of human progress provide a compass for business leaders looking to build a company that succeeds by helping people improve their lives.”” —Charles Koch, Chairman and CEO, Koch Industries “”[This book is] about creating a movement, having a positive impact on people’s lives, and creating long-term value for customers. If you want to create a great company and a great team, then The Art of Principled Entrepreneurship is your recipe book.“” —Dina Dwyer-Owens, Franchise Business Leader, Author, and Motivational Speaker“

Andreas Widmer is an entrepreneur, professor, consultant, business coach, popular speaker, and author, with 30 years’ business experience in international business strategy, economic development, and entrepreneurship. He has worked extensively in the U.S., Europe, Asia, Africa, and Latin America and has launched more than 100 technology products. Andreas has taught entrepreneurship at The Catholic University of America’s Busch School of Business & Entrepreneurship since 2012. He founded and is the Director of the Ciocca Center for Principled Entrepreneurship, which promotes a new kind of entrepreneur- one who can integrate personal virtue, the latest entrepreneurial tools, and long- term perspective for enterprises that harness human creativity in the service of individuals and communities.

His previous book is The Pope & the CEO- John Paul II’s Leadership Lessons to a Young Swiss Guard, which explores leadership lessons Andreas learned when, at age 19, he served as a Pontifical Swiss Guard protecting Pope John Paul II-lessons he later applied during his own business career. The book has sold more than 40,000 copies; was translated into 5 languages (Italian, Polish, Portuguese, Spanish, and Ukrainian); and received extensive media coverage and favorable reviews.

Andreas has an advanced business degree and a BS in business administration in sales management from two Swiss colleges (Benedict-Handelsschule and Kaufmaennische Schule Luzern, respectively), and a B.S. degree in international business from Merrimack College (in North Andover, MA). He has an MS from St. John’s Seminary (in Boston) and was awarded an honorary doctorate by St. Charles Borromeo Seminary (in Philadelphia) in 2018. He speaks 5 languages- English, German, French, Italian, and some Spanish.

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