The Bogle Effect

”“”… it’s hard to think of a better tour guide than Bloomberg’s own resident ETF guru for the story of John Bogle, Vanguard, and how they transformed the index fund/ETF landscape for the betterment of the individual investor.“”
—Phil Huber, CFA, CFP, BPS and Pieces

”“What The Bogle Effect reads like is a really immersive documentary, with commentary along the way from many people in finance who knew him, crossed swords with him, or were influenced by him along the way.””
—Robin Powell, The Evidence-Based Investor (TEBI)

”“We are on the threshold of a new era, one in which the power of large numbers beats expertise … Let Eric Balchunas be your guide as we leave behind the old world and go charging into the new one.””
—DowntownJoshBrown, CEO of Ritholtz Wealth Management, star of CNBC’s The Halftime Report

““Eric Balchunas has not only written the definitive professional biography of John Bogle, but he has done so with a penetrating honesty and narrative grace rare in the genre. Read, enjoy, and, most important, absorb the wisdom of the most important investor ever to have lived.””
—William J. Bernstein, Author of The Four Pillars of Investing and A Splendid Exchange

““Balchunas has written a rare beast: a delightful read that humanizes one of the icons of finance, while at the same time providing a meaty argument for how our modern financial world has been shaped by the genius, goodness, luck, and perhaps arrogance of one man.””
—Dave Nadig, Director of Research and CIO, ETF Trends and ETF Database

““A riveting story of a once in a lifetime, transformational figure for the fund industry. A candid look at the birth of passive investing and its subsequent revolution.””
—Aye Soe, Head of Product, S&P Dow Jones Indices

“”““Eric Balchunas’s The Bogle Effect is a powerful and captivating exploration of how John Bogle and Vanguard revolutionized the entire financial industry. A must-read for Wall Street beginners and veterans alike.”“””
—Arthur Levitt, Former Chairman, the Securities and Exchange Commission

““Thanks to Jack Bogle, there’s no longer any dumb money in the stock market. Also thanks to Jack Bogle, the smart money has to work that much harder to prove they’re worth the fees they charge to beat the market. In The Bogle Effect, Eric Balchunas expertly shows how Jack Bogle built Vanguard into the Amazon of the asset management industry: a disruptive, disintermediary and deflationary force that’s left its competitors scrambling.””
—Scarlet Fu, Quicktake Anchor, Bloomberg, and senior markets editor, Bloomberg Television

““Balchunas provides one of the first ever exhaustive looks behind the veil of the high fee asset management business and the dramatic impact that John Bogle played (and still plays) in saving the retail investor billions of dollars.””
—Cullen Roche, Founder, Discipline Funds

“”The Bogle Effect will change the way you look at the financial industry forever. Balchunas’ insights give readers a fresh and unique look at how Bogle and The Vanguard Group revolutionized both portfolios and Wall Street. A must-read for all.“”
—Mary Schapiro, Vice Chair for Global Public Policy, Bloomberg, and Former Chair, US Securities and Exchange Commission

“”““Jack Bogle did more for investors than anyone else, ever. He was brave enough to wave a pirate flag, take on Wall Street, and change the world. And no one will help you appreciate Bogle’s radical simplicity quite like Eric Balchunas.”“””
—Joel Weber, Editor, Bloomberg Businessweek

““Jack Bogle is famous and revered—but not nearly as famous and revered as he should be. Eric Balchunas’ new book should help on both counts. Read it and learn. Read it and be amazed what one determined man did for the average investor.””
—Alan Blinder, the Gordon S. Rentschler Memorial Professor of Economics and Public Affairs at Princeton University and Former Vice Chair of the Federal Reserve

”“Mr. Balchunas’s book does a nice job of bringing Mr. Bogle to life from many angles.””
—Ann H. Logan, Abycats’ Thoughts

”“The conclusions drawn by the author offer a unique perspective on a financial industry titan.””
—Heather Bell, ETF.com

”“It’skindoflikeabiographyofJackBogleandalsokindoflikeatributetohim. [Jack Bogle]reallywasasaint,justtotally one-of-a-kind,excellentbook.Totally recomend TheBogle Effect.””
—Ben Carlson, Animal Spirits Podcast“

Eric Balchunas is Senior ETF Analyst at Bloomberg Intelligence, where he leads the ETF and passive fund research. He and his team write several notes a week for the Bloomberg terminal. Eric is also co-host of a weekly Bloomberg TV show called “ETF IQ” and the Bloomberg podcast “Trillions.” He is also the author of The Institutional ETF Toolbox as well as an occasional contributor to Bloomberg Opinion.

Eric is a frequent speaker at industry events and conferences, often giving the ETF State of the Union or moderating panels on trends in the ETF market. He is also frequently asked to speak at internal events at Bloomberg as well as companies like Blackrock, State Street and Vanguard. Eric is popular on social media with a large following on Twitter and LinkedIn and frequently makes ‘most influential’ lists. His followers include influential people from the financial media, as well as advisors, consultants and ETF issuers.

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