This Is Personal

”“”This Is Personal lays out the perfect framework for meeting your ideal customers where they are today, and then using the magic of email automation to bring them to the point of being ready to buy from you. For anyone who’s looking to sell more using email, this book is for you.“” —Nathan Barry, Founder & CEO of ConvertKit ““This book is practical and instantly implementable. Brennan lays the foundation of doing email the right way while also giving advanced strategies to be able to do more. I’ve already seen results since applying his strategies and I have so much more work to do. “” —Cathryn Lavery, Founder of BestSelf Co. ““Brennan has created a framework that is both extremely modern but also evergreen for years to come … I don’t know of a more powerful way to tackle the opportunity that email marketing represents. Everyone who is trying to sell something online effectively needs to pick up this book.”” —Tiago Forte, bestselling author of Building A Second Brain ””Brennan has long been known by email marketers as THE authority on email personalization. His experience and success in the field have helped deliver results exceptional for creators like me. And now, with This Is Personal, he’s delivered a comprehensive guide on how you can see these business-changing results, too. If email is part of your strategy (and it should be) this book should be required reading.“” —Jay Clouse, Founder of Creator Science ““While email has become a ubiquitous tool for creators, using email automation to create ‘human level’ personalization, as Brennan teaches, is not easy. Which is why 99.9% of creators do this poorly (or not at all). This book is a blueprint for better email that’s more personal.”” —André Chaperon, Sovereign World Builder, Creator, and Writer ““In a world where everyone sends the same messages to everyone, you will go far by engaging them as the real people they are. You’ll write better emails and build a better business. This book will guide the way.”” –Arvid Kahl, Author and Serial Entrepreneur “”This Is Personal is a mandatory read for anyone in business today. Automationand machine learning seem to be dominating the spotlight while the importance of the human connection is being forgotten. Brennan nails exactly how to approachmarketing, the right way.“” —Pat Flynn, Founder of SPI Media ““Brennan Dunn is a veritable Nostradamus of digital marketing. This Is Personal leaves no stone unturned in the conversation around the future of email. Not only does this book include actionable strategies and a wealth of real-world examples, it also takes the jargony abstract concept of segmentation and breaks it down beautifully for the average business owner.”” —Chanti Zak, Quiz Funnel Strategist and Copywriter ““Buy this book right now. Any single chapter makes it worth it. I love Brennan Dunn’s approach to Shadow Newsletters, which makes so much sense you wonder why you never thought of it before. Throughout the book, it’s the simple and straightforward explanations (like the explanation of Immersion Sequences) that makes you feel like Brennan isn’t just explaining things but cheering you on.”” —Chris Lema, CEO of Motivations AI ““Brennan Dunn gives you the blueprint to implement everything he’s learned in an easy-to-follow process. These aren’t growth hacks or fly-by-night tactics. His system is a timeless, evergreen approach that anyone can learn from.”” —Chennel Basilio, Writer and ““Reverse Engineer””“

Brennan Dunn has been building ““email-first”” businesses for the last ten years. He owns and manages two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies.

Despite studying Western literature and philosophy at St. John’s College, Dunn ended up writing code professionally in his twenties before founding Double Your Freelancing. This combination of liberal arts, software development, and entrepreneurship led him toward helping others achieve their own entrepreneurial visions by improving the way they communicate with customers.

Dunn started his second business, RightMessage, to make personalization accessible to businesses of any size—not just tech giants like Amazon. Since then, he’s been invited to speak and keynote at marketing and business conferences around the world and to be interviewed on dozens of podcasts and industry publications. Judging from the enthusiastic response from entrepreneurs and small businesses, RightMessage sent the right message. He currently splits his time between Northern Virginia and the midlands of England.

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