Academic Branding by Sheena Howard - ISBN: 9781637744406
Hardcover
Unlock your academic expertise, build your brand, and profit from it.

Academic Branding

A Step-by-Step Guide to Increased Visibility, Authority, and Income

  • Hardcover

    256 pages

  • Release Date

    27 February 2024

Summary

Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there.

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience…

Book Details

ISBN-13:9781637744406
ISBN-10:1637744404
Author:Sheena Howard
Publisher:BenBella Books
Imprint:BenBella Books
Format:Hardcover
Number of Pages:256
Release Date:27 February 2024
Weight:390g
Dimensions:159mm x 236mm
A-Format
B-Format
C-Format
Academic Branding by Sheena Howard - ISBN: 9781637744406
159 × 236 mm
A4
mm / in
What They're Saying

Critics Review

”““This book is the compass that every person in academia needs in order to share their expertise with the world, using step-by-step instructions in order to achieve their dreams. While the job market might be difficult and higher education might not pay as well as you want it to, your blueprint for financial success is embedded in these pages. Your dreams are waiting.””
—Michael Ayalon, CEO of Greek University

“”Academic Branding provides a clear methodology, informed by best practices in teaching and learning, that scaffolds the personal and professional branding process for academics—allowing faculty to begin the process with thinking and exercises that lay the psychological and practical foundation for success in areas where faculty routinely struggle: building connection and community with those outside of academia and knowing your worth. This is an absolute must-read for minoritized faculty and graduate students!“”
—Brea M. Heidelberg, PhD, associate professor and principal of ISO Arts Consulting

“”Academic Branding is a must-have guide for faculty looking to increase the visibility and broader impact of their work. In her book, Dr. Howard clearly lays out the mindset, strategies, and action items that can help you cut through the noise and become a go-to authority in your field.“”
—Lindsay Tan, MFA, award-winning author and researcher, academic entrepreneur, and executive design strategist

““The Power Your Research program created by Dr. Sheena Howard could be your opportunity to dramatically increase not only your impact but your income. Lead by Dr. Howard, you’ll develop and implement your own strategic communications marketing strategy to increase your visibility, authority, and ultimately your income. When you choose Dr. Howard and the Power Your Research program to shape your professional vision, your future is guaranteed to be bright and prosperous. I cannot recommend Dr. Sheena Howard and her Power Your Research process enough.””
—Mark Kanty, president of Release Dynamics

““Dr. Sheena Howard’s Power Your Research encourages educators to break down their four-wall domiciles to transform their research from lecture and conference papers to public conversation. She empowers the teacher to leave the desk or podium to step center stage and become a charismatic change agent.””
—Dr. JL Adolph, assistant professor of English at Georgia State University

About The Author

Sheena Howard

Dr. Sheena C. Howard is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, Black Comics- Politics of Race and Representation (2014). The Eisner is considered the ‘Oscars of Comics.’ Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (Black Comics- Politics of Race and Representation, 2014), Chicago Review Press (Encyclopedia of Black Comics, 2017), BenBella Press (Why Wakanda Matters, 2021), and more. In addition, her work has received numerous book awards, including an American Library Association’s Outstanding Reference Sourcebook award and more. Her books have been featured in Good Morning America, The New York Times, The Washington Post, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.

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