The Whole Story

“Business has been his primary playing field, a place for him to create and improvise, to embody the competitive and cooperative requirements for commercial success. Peculiar as he is, the world could use more of his kind.”
—Wall Street Journal

“An upbeat self-portrait of a business titan.”
—Kirkus Reviews

“Not your usual business book … as many twists and turns as you’d optimistically hope for from a narrator with Mackey’s life story.”
–The Financial Times

“Excellent … [a] wonderful book.”
–John Tamny, Real Clear Politics

““Readers may come for the business lessons but they’ll stay for the stories, characters, and genuine insights into what makes for a meaningful life.””
—Matthew McConaughey, Academy Award–Winning Actor and #1 New York Times Bestselling Author, Greenlights

““A phenomenal read … John Mackey gives us a front-row seat as he cobbles together a small natural foods store from salvaged equipment and grows it into the $14 billion behemoth Amazon acquired. Along the way we learn the mindset necessary to build—and consciously lead—a great company.””
—Dan Buettner, Founder, Blue Zones; New York Times Bestselling Author; and Host, Netflix’s How to Live to 100

““Join John Mackey as he shares his joyful adventure of life, love, and community. His story is written the way he lives his life: raw, open, and playful … The Whole Story is magnificent, fun reading.””
—Kimbal Musk, Chef, Entrepreneur, Food Activist, and Founder, The Kitchen

““John Mackey is responsible for creating a massive shift in food consciousness and The Whole Story reveals how—and why—he was able to do so. This inspiring book offers rare insight into what it takes to build a long, healthy, purposeful life, in all its many dimensions.””
—Michael Greger, MD, New York Times Bestselling Author, How Not to Die

““It’s rare to find a business leader who is as comfortable writing about his psychedelic explorations and spiritual insights as he is detailing boardroom battles and high-stakes mergers and acquisitions. John Mackey moves fluidly between the many dimensions of his ‘whole story,’ illuminating the oft-neglected relationship between personal growth and business success.””
—Rick Doblin, PhD, Founder, Multidisciplinary Association for Psychedelic Studies (MAPS)”

John Mackey is an entrepreneur and the co-founder and visionary of Whole Foods Market. In his 44 years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the U.S., U.K. and Canada, with annual sales exceeding $22 billion. Mackey co-founded the Conscious Capitalism Movement and co-authored a New York Times and Wall Street Journal best-selling book entitled Conscious Capitalism: Liberating the Heroic Spirit of Business and follow up, Conscious Leadership: Elevating Humanity through Business. He is also the co-author of The Whole Foods Diet: The Lifesaving Plan for Health and Longevity and The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes. Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and Students for Liberty and is pursuing his next business venture, Love.Life.

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