
Guru, Inc.
Win in the Creator Economy, Build an Iconic Brand, and Become the Go-To Authority in Your Niche
$48.10
- Hardcover
256 pages
- Release Date
14 April 2026
Summary
In the age of social media as personal television, it’s not about being the best at what you do, it’s about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.
Why do some experts naturally command respect while others get ignored? The answer isn’t posting more or getting lucky with algorithms—it’s an in…
Book Details
| ISBN-13: | 9781637748442 |
|---|---|
| ISBN-10: | 1637748442 |
| Author: | AJ Kumar, Neil Ptael |
| Publisher: | BenBella Books |
| Imprint: | Matt Holt Books |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 14 April 2026 |
| Weight: | 449g |
| Dimensions: | 152mm x 229mm |

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Critics Review
“The creator economy isn’t the future; it’s the present. Millions are posting every day, but very few know how to actually turn attention into a brand and a business. This book is the road map creators have been waiting for.”
—Daniel Mac (@itsdanielmac), Social Media Influencer, “What do you do for a living?”
“I’ve spent my career in traditional media, watching how television and magazines shaped culture and built icons. But today, the center of gravity has shifted. Social media is everything. AJ and his team helped me capitalize on it, and they’re brilliant.”
—Nikki Haskell (@bignikbh), Grandfluencer, TV Host, Entrepreneur, and Media Pioneer
“If you have a mission in your heart, you can’t keep it hidden. Social media is one of the most powerful ways to communicate that mission, win attention, and change lives. That’s what AJ teaches in this book. He cares deeply, and he’ll guide you to share your message with the world in a way that inspires and impacts.”
—Warren Phillips (@NonToxicDad), Wellness Educator, Author, Speaker, and Scientist
“Guru, Inc. is a master class in how to break through the noise, tell your story, and not just go viral—but create lasting impact. This book will help you not only master those techniques but also shape a message that resonates far beyond yourself.”
—Kudzi Chikumbu (@sircandleman), Fragrance and Lifestyle Creator, Media Executive, Author, and Speaker
“Every great company is built on a leader’s vision. True success comes when that vision is communicated with clarity and energy to everyone who matters, inside and outside the business. AJ’s book shows you how to master that art in today’s fast-moving social media world. Guru, Inc. provides the insight and tools to share your vision with confidence and impact.”
—Roy Cammarano, Business Strategist, Speaker, and Author, Entrepreneurial Transitions
AJ Kumar
AJ Kumar is a digital marketing expert dedicated to helping experts systematically build fame and authority through personality-driven media companies. As the founder of The Limitless Company, a social media agency, AJ specializes in establishing thought leaders as industry authorities. His journey began after connecting with mentor Neil Patel and honing his skills at a San Francisco–based digital marketing agency in 2010. AJ’s breakthrough came in 2012 when he transformed an author into a global industry–leading guru, achieving significant online traffic and revenue growth. He has also guided CEOs, reality TV stars, founders, and Fortune 500 companies. In 2020, AJ founded The Limitless Company to create a scalable system for guru brand building, positioning himself as the “Digital Maestro.” AJ and his team develop captivating content, distribute it across platforms, and optimize data-driven strategies to convert attention into revenue. AJ’s vision is to establish a network of talent powered by The Limitless Company, running it as a next-generation social media content studio that engages audiences and drives results. Through creativity and technology, AJ is redefining influence and fulfilling his American dream.
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