The Cult of the Customer
Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists
- Paperback
280 pages
- Release Date
17 March 2020
Summary
In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create.
In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from “uncertainty” to “amazement.” By presenting dozens of case studies th…
Book Details
| ISBN-13: | 9781640951532 |
|---|---|
| ISBN-10: | 1640951539 |
| Author: | Shep Hyken |
| Publisher: | Sound Wisdom |
| Imprint: | Sound Wisdom |
| Format: | Paperback |
| Number of Pages: | 280 |
| Release Date: | 17 March 2020 |
| Weight: | 24g |
| Dimensions: | 152mm x 229mm |
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Shep Hyken
Shep Hyken, CSP, CPAE is the CAO (Chief Amazement Officer) of Shepard Presentations. As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. His focus is on delivering amazing customer service, customer engagement, managing the customer experience and creating customer loyalty. He is a hall of fame speaker (National Speakers Association) and a New York Times and Wall Street Journal best-selling author.
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