Paul Ricard
The Story of Provence's Drinks King
- Hardcover
224 pages
- Release Date
1 February 2019
Summary
The biography of Paul Ricard—whose eponymous company Pernod Ricard produced and popularized pastis, an anise aperitif from his native Marseille—embodies a wonderfully rich business success story of the 20th century. Overcoming significant adversity amid the turmoil of the 1930s, Ricard built a renowned premium spirits brand, parlaying the beauty and mystique of Provence into a worldwide libation.
A savvy marketer and maverick, Paul Ricard started a company in Marseille, France,…
Book Details
| ISBN-13: | 9781681884462 |
|---|---|
| ISBN-10: | 1681884461 |
| Author: | Robert Murphy |
| Publisher: | Insight Editions |
| Imprint: | Weldon Owen, Incorporated |
| Format: | Hardcover |
| Number of Pages: | 224 |
| Release Date: | 1 February 2019 |
| Weight: | 700g |
| Dimensions: | 152mm x 241mm |
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Robert Murphy
Robert Murphy is an American writer who lives in Paris. Formerly he covered art, culture, and fashion for the American fashion magazine W. His work has appeared in numerous international publications including W, Details, Architectural Digest, the Wall Street Journal, the Telegraph of London, the International Herald Tribune and Harper’s Bazaar. His bibliography includes The Private World of Pierre Bergé and Yves Saint Laurent (The Vendom Press; Thames & Hudson) and Une Vie Saint Laurent.
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