Consuming ANZAC
The History of Australia's Most Powerful Brand
- Paperback
183 pages
- Release Date
1 November 2018
Summary
In the years after the Great War, Australian memorials were often engraved with a simple request, ‘Let silent contemplation be your offering’. Today, remembrance is fuelled by a booming Anzac industry. Luxury cruises to far-flung battlegrounds, commemorative sporting contests, blockbuster books, newspaper liftouts, souvenirs, mass-produced Anzac biscuits, and VC winners spruiking beer brands.
Australians have been consuming Anzac for a century. While commemoration and commerce have ne…
Book Details
| ISBN-13: | 9781760800000 |
|---|---|
| ISBN-10: | 1760800007 |
| Author: | Jo Hawkins |
| Publisher: | UWA Publishing |
| Imprint: | UWA Publishing |
| Format: | Paperback |
| Number of Pages: | 183 |
| Release Date: | 1 November 2018 |
| Weight: | 300g |
| Dimensions: | 159mm x 228mm |
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Jo Hawkins
After spending a decade working in advertising and marketing at companies, including Sony Music, Dr. Jo Hawkins enrolled in a PhD in History at the University of Western Australia. She is currently the Manager of the UWA Innovation Quarter.
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