Summary
From ‘One of the world’s greatest thinkers’ (TLS) comes Parallel Thinking - an invaluable insight into the world of creativity.
Western thinking is failing because it was not designed to deal with change.
In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and Aristotle, based on analysis and argument. But …
Book Details
| ISBN-13: | 9781785040856 |
|---|---|
| ISBN-10: | 1785040855 |
| Author: | Edward de Bono |
| Publisher: | Ebury Publishing |
| Imprint: | Vermilion |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 19 September 2016 |
| Weight: | 307g |
| Dimensions: | 216mm x 135mm x 21mm |
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About The Author
Edward de Bono
Edward de Bono studied at Christ Church, Oxford, as a Rhodes Scholar. He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge, and Harvard.
In 1967, de Bono invented the term ‘lateral thinking’. His name has since become synonymous with creativity and new thinking for millions worldwide. He has authored numerous books translated into 34 languages, and his advice is sought by Nobel laureates and world leaders.
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