Influence is Your Superpower

This book is special. It invites you in with the promise of a truly important topic; charms you with engaging stories and stylings; and treats you to a buffet of beautifully presented, scientifically grounded life lessons about social influence. By the end, my greatest wish was for even more pages. * Robert Cialdini, Author of Influence and Pre-Suasion *
Fun, filled with great stories, and rooted in groundbreaking research, Influence Is Your Superpower explains the new rules of persuasion for a better world. * Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better *
An engaging book on the science of encouraging other people to say yes … Zoe Chance’s research won’t just expand your repertoire of persuasive skills - it might also reduce your anxiety about being rejected. * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *
Influence is your Superpower is so jammed with insight that you’ll find useful advice on almost every page. This smart, accessible book will definitely make you a better persuader - and might even make you a better person. * Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human *
The secret to leading with humility is here in this smart, lively read. * Ed Catmull, co-founder of Pixar, author of Creativity, Inc. *
Filled with the best science and catchy stories you can’t wait to tell your friends, Chance has given us an absolute treasure trove of small (and often surprising!) changes that we can all make each and every day to become more effective influencers. I know I’ll be using all these new tips at work, when communicating with family and friends, and beyond! * Laurie Santos, professor of psychology at Yale University and host of the podcast The Happiness Lab *
Essential lessons with the ideal teacher. * Laszlo Bock, co-founder and CEO of Humu *

Zoe Chance helps great people become more influential. She’s an assistant professor of marketing at Yale School of Management, where she teaches one of the school’s most popular electives, Mastering Influence and Persuasion (aka ‘Doing Uncomfortable Things That Make You a Better Person’). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits.

Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe’s TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times.

In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor’s from Haverford College, MBA from USC and doctorate from Harvard Business School.

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