The Creative Nudge
Simple Steps to Help You Think Differently
$28.04
- Paperback
128 pages
- Release Date
24 May 2021
Summary
Creative thinking is something everyone can do. It’s a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use ‘nudge theory’ to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Book Details
| ISBN-13: | 9781786279002 |
|---|---|
| ISBN-10: | 1786279002 |
| Author: | Mick Mahoney, Kevin Chesters |
| Publisher: | Quercus Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 128 |
| Release Date: | 24 May 2021 |
| Weight: | 310g |
| Dimensions: | 214mm x 138mm x 18mm |
About The Author
Mick Mahoney
Mick Mahoney is an advertising creative director who has won numerous accolades, including the Cannes Grand Prix. His strategic partner, Kevin Chesters, has led creative strategy at agencies such as Ogilvy, Saatchi & Saatchi, and Wieden & Kennedy. They are partners in a communications consultancy in London called Harbour Collective.
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