Paperback
Design behaviour to make real-world change happen, step-by-step.
I'm Afraid Debbie from Marketing Has Left for the Day
How to Use Behavioural Design to Create Change in the Real World
- Paperback
304 pages
- Release Date
25 March 2021
Summary
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from busin…
Book Details
| ISBN-13: | 9781786279484 |
|---|---|
| ISBN-10: | 1786279487 |
| Author: | Morten Münster |
| Publisher: | Quercus Publishing |
| Imprint: | Laurence King Publishing |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 25 March 2021 |
| Weight: | 340g |
| Dimensions: | 210mm x 140mm x 42mm |
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About The Author
Morten Münster
Morten MA nster is an adviser in behavioural design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma and several public institutions. He writes regularly about management and strategy in financial newspapers.
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