Ogilvy on Advertising
$28.91
- Paperback
288 pages
- Release Date
2 May 2023
Summary
David Ogilvy is ‘The Father of Advertising’ and in this new format of his seminal classic, he teaches you how to sell anything.
‘The most sought-after wizard in the advertising business.’ Times Magazine
From the most successful advertising executive of all time comes the definitive guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the var…
Book Details
| ISBN-13: | 9781802794960 |
|---|---|
| ISBN-10: | 1802794964 |
| Author: | David Ogilvy |
| Publisher: | Headline Publishing Group |
| Imprint: | Headline Welbeck Non-Fiction |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 2 May 2023 |
| Weight: | 249g |
| Dimensions: | 196mm x 130mm x 26mm |
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About The Author
David Ogilvy
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
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